In the middle of the alphanumeric age, practically every
company in the world has its own corporate website. Therefore, the only way to
attract potential clients is through differentiation . Your website must be
attractive and provide valuable information. Thus, it is essential that you
know the different sections that it must have to offer users a space where they
feel comfortable and want to return.
Beginning
The "Home" section is almost certainly the most
important of all as it is the first thing users will see. In this section you
should show a small review of your business activity . It is important that the
review is clear and concise, so that in just a few seconds users are clear
about what your company does. Also, you can add some interactive images.
In the "Home" section it is also interesting to
add links to the different profiles of the company on social networks:
Instagram, Facebook, Twitter or LinkedIn. To make the browsing experience as
complete and pleasant as possible for users, it is convenient to add links to
the latest blog news or the most prominent products.
Services and products
As is logical, in the corporate website a section
"Services and products" must be added, with a detailed list of all
the services and products offered by the company, together with a link to the
page of each one of them.
It must be borne in mind that the vast majority On Page optimization of current
users use search engines such as Google to obtain information about companies,
generally their products and services. Therefore, all the information must be
detailed for the visitors who arrive through the search engines.
For example, if your company is dedicated to the sale of
baby clothes, interested people will type in the search engine "buy baby
clothes" or "baby clothes for winter". So if your site is
optimized for these keywords , it will appear in the search results.
About us
Users need to know that behind the company there is a team
of people . Human capital is a fundamental aspect. Therefore, you need to
include the “About us” section on the corporate website. In it you can indicate
who you are, what the company does and what services it offers.
Also, it is highly wise to include a short history of the
business. This is something that users take into account during the purchase
decision process. They want to trust companies with a history in the market,
and that have a beautiful history of effort, perseverance and work.
Blog
The Content Marketing is one of the most valuable marketing
tools for businesses today. With a blog you can contribute information of
interest to your target audience.
Following the example of a company dedicated to the sale of
baby clothes, you can write about matters such as: "How to dress a baby in
5 easy steps" or "Why bet on cotton clothes for the little
ones". This type of information will be very convenient for users, and,
the truth is that, a blog helps the website itself to climb positions in the
search results.
Contact
And finally, don't forget the "Contact" section .
In addition to email and telephone , it is convenient that you include the
physical address of the company because it provides confidence . If you famine
to make it easier for users to contact you for any type of doubt or query, you
can include a form.
